Digital signage has become an important way to communicate information to a large number of people. This is the reason why you see so many led sports ticker in a stadium and even the roads to relay any information about an impending crash or any other thing that the driver should be aware. Not only digital signage is an effective tool when it comes to traffic safety and ensuring that road accidents are decreased but it also helps in displaying information on the stock exchange.
In fact, the stock exchange market employs the scrolling LED sign as it needs to have a lot of information displayed in rotation and every minute new information is uploaded on these display signs.
Social media as an effective tool to communicate information
Another media which is known throughout the world to ensure that correct information is relayed instantly is the social media. Yes, be it facebook or twitter or instagram, but every social medium helps in sharing information to a wider group of people.
So, what happens when you combine these two effective and fast way of communicating information and use the best of both the medium? You get a better and a more sophisticated way to ensure that correct information reaches the masses instantly.
Combining digital signage and social media
This is something which many companies are already considering. The benefits of combining both the technologies are:
- Better customer engagement
- Dynamic content
- A new and advanced communication channel
If you are also planning to buy a digital signage display board like a LED stock ticker, then there are certain things you will have to keep in mind. Before proceeding to adopting these new methods to combine these two amazing technologies, there are certain factors that need to be taken in consideration.
- Your customer base is important
Different social media platform caters to different type of audience and you have to take all of these factors in consideration before promoting your product or business. for instance, people who use instagram are generally below 30 years in age while facebook targets an adult audience base. So, know the type of people who use a specific social media before you actually use it.
- Call to action on your digital signage is a good thing
Placing the call to action button at the right position on your screen is important to ensure that your customers actually go ahead and buy the product or share your brand’s name. For instance, placing a CTA at the bottom of the page when the customer has browsed through the entire page is a better idea than thrusting the CTA at the very beginning.
- Interacting with customers on social media
When people comment on your posts, tweets or any content that you might have shared online, it is your duty to reply to those. While it is not possible to reply to every comment, you should interact as much as you can. This shows your customer that you actually care about them and they can trust your brand.
- Hashtags are important
Unnecessary hashtags can be a nuisance. However, hashtags are important to spread your business on a social media platform like Instagram. Creating the right hashtag and the right number of them depending on the social media platform you are is important. Always be concise with your hashtags and create the ones that are relevant to your brand only.
With these easy steps, you will be able to expand your business and get a bigger customer base quickly.